Brand equity

Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

How legal design builds a trade mark monopoly [English]

Trademarks / Brand equity / Branding / Intangible assets / Intellectual Capital / Intangible Assets Recognition and Management, Strategic Managment, Project Management / Asset Management / Trademark Law / Intellectual Property Rights Management / Asset Identification / Intelletual Property / Intellectual Assets and Intangible Assets / Protection of Trademark / Intangible Assets Recognition and Management, Strategic Managment, Project Management / Asset Management / Trademark Law / Intellectual Property Rights Management / Asset Identification / Intelletual Property / Intellectual Assets and Intangible Assets / Protection of Trademark

eBranding de los destinos turísticos más populares de Argentina en redes sociales

Web 2.0 / Social Media / Argentina / Brand equity / Branding / Destination Branding / Social Media Marketing / Facebook Studies / eBranding / Destinos turísticos 2.0 / Consumer-Based brand equity / Marketing de destinos turísticos / Destination Branding / Social Media Marketing / Facebook Studies / eBranding / Destinos turísticos 2.0 / Consumer-Based brand equity / Marketing de destinos turísticos

Estudio de la configuración del \"valor de marca\" extremeña

Small Business / Brand Image / Brand equity / Food Products

Marcas de experiencia: marcando la diferencia

Brand equity / Word of Mouth / Consumer

Marcas de experiencia: marcando la diferencia

Brand equity / Word of Mouth / Consumer

Gestión del valor de marca en las empresas de prensa. El caso de La Vanguardia

New Media / Journalism / Audience and Reception Studies / Media Management / Brand equity / Intangible assets / Media Branding / Press / Intangible assets / Media Branding / Press

Calidad, credibilidad y valor de marca en las empresas de prensa

Journalism / Media Management / Brand equity / Intangible assets / Media Branding / Press

Estrategias de gestión del valor de marca de las cabeceras de prensa españolas a través de sus extensiones digitales

New Media / Journalism / Media Management / Brand equity / Branding / Intangible assets / Media Branding / Press / Intangible assets / Media Branding / Press
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